Our response to the current wave of green consumerism may not be as benevolent as it seems, nor may it be enough. It's like bribing a kid with candy. If we buy into natural products enough, it will salve our guilty conscience about the world going to pot? The author refers to "inverted quarantine," or the idea of protecting oneself and not looking at the bigger, global issue. God. Sometimes all we can do is start small and locally and work toward the bigger picture. It reminds me of the Breton fisherman's prayer I have on my desk at work:
Dear God
Be good to me
The sea is so wide
And my boat is so small
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